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Jim Ruta is a leading authority on professional financial services sales development. In “Better Than Letters,” he explains how to segment clients for a better bottom line. He is president of Expert Institute, the author of three books, and consultant to advisors and companies around the world. A popular conference speaker from Burlington, Ontario, Canada, he is most proud of his Main Platform presentation at the 2007 MDRT Annual Meeting. Contact him at jim@jimruta.com.
ARTICLES BY THIS CONTRIBUTOR:
Break Through Your Plateau
Better Than Letters
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