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Eric Papp knows that many financial advisors are overlooking a lucrative market that’s right under their nose — and might even be represented in their home. In “Sell to Gen Y,” Papp explains how to reach out to this growing consumer group. Papp — a member of Generation Y — founded Generation Y Consulting in Brandon, Florida. He can be reached at eric@ericpapp.com.
ARTICLES BY THIS CONTRIBUTOR: More Tips for Targeting Gen Y Sell to Gen Y
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